Took the lead on this campaign to re-launch Crate & Barrel's in-house design services. Very short lead time, very high expectations, and a huge creative success. This was a huge learning opportunity, working with lots of new crew and shepherding the project through post-production.
Two wild days with one great human (and 16 crew). We had Chef Eric Adjepong in studio to shoot the launch of his kitchenware line. Coordinating an aggressive shotlist of stills and video with this team was rough and definitely an all-hands kind of project! But when the results speak for themselves it's easy to forget the nit picking along the way.
On the heels of the Crate CTV spot I produced a similar rebrand for CB2's design services. A much more scaled-back approach, but lots of iterations on the creative and locations locked-in a week prior to filming. The 'consulting' portion shot in a CB2 store during business hours, which definitely added a wrinkle!
Shooting a series of videos highlighting scale, feel, an functionality of nursery seating. For a quiet and relatively simple asset, these required a highly-detailed run of show to optimize the talent shots. It definitely helped that I found twin babies that were more than happy to tag-team throughout the shoot.
An fun expansion of our team's production scope was adding these test kitchen projects to our slate. It was really interesting helping to shape social-first content with some more elevated production while retaining the laissez faire attitude. From the early talent briefings, to run-of-show during prep, to wardrobe approvals... it was truly fun putting on all the hats and working with our talented team in a more organic capacity. Side note: he's exactly as fun to work with as he seems.
It's tough keeping talent happy on a long day, so when Law Roach's call time kept getting pushed we had to get creative. Fortunately, I knew just the right spots around the location to get him good shots, stay out of the way, and keep his spirits up. Chandelier!
Working with talent that is used to shooting by themselves at home is always a gamble. Fortunately Ethan Rode was game to come into our test kitchen and work it out with us day-of. Assuring people that they're in a roomful of people working to the same creative goals is job #1, because once you get there it makes everything a little more enjoyable, and hopefully relatable.
Project handoffs are interesting at best. Having a fun collab land in your lap with zero creative progress is a different kind of interesting, but our art department was game to execute this Romilly Newman holiday concept in just over a week. An 8-hour day with stills, video, VO, social, a jump in the pool, and voila: vision achieved.